A CRM’s Guide to Manage the Sales Pipeline

Did you heard about the sales pipeline anytime? How it could help your business? Basically, on an everyday basis, businesses receive new leads. Then, the marketing team will take the responsibility of converting the new leads into the sales opportunities. Whenever, a lead gets qualified into the sales opportunity, it will enter the sales pipeline. In the sales pipeline, the sales opportunity undergoes several customizable pipeline stages. That can be a sales qualified, marketing qualified, initial demo, demo to the key decision makers; proposal submission, price negotiation, closed won, and closed lost stages. However, all these stages may vary from one company to another company.

Pipeline management definition, Sales pipeline management best practices

Moreover, the effective management of the sales pipeline has proven to be an efficient method for businesses of various sizes to develop a better understanding about the sales process and the sales strategy, to provide a clear over view about your leads and where they are currently in the sales funnel, and to close a higher number of leads in less time and with less money.

By the way, how one could define the sales pipeline, the sales pipeline can be defined as a systemized approach towards the sell of the goods and services and one can clearly define each step in the sales pipeline in order to estimate the future business revenue and profits. In simple terms, the sales pipeline displays the various stages in the lead navigation process. That can be a lead’s initial first contact (i.e., the lead has been showing an interest to buy your company’s products and services) to the lead’s final stage (i.e., Closing a sales deal successfully).

How could I use CRM to effectively manage the sales pipeline? Here is an answer:

1. Nurture Leads Efficiently

The CRM system’s sales pipeline allows you to track the open sales opportunities and enables your business to have an easy and instant access to the centrally located customer data such as customer’s contact details, past sales history, buying patterns etc.

In CRM system, you can keep a record of the past and current customers’ and prospect’s interactions with the company. This can help your sales representative to have a better communication with your customers’, automate the process of nurturing and prioritizing of the leads, and gain a complete control over the sales pipeline.

2. Provide an Accurate Sales Forecast

Are you planning to purchase a CRM system? Then, try to select a CRM with good analytics and reporting features. This can help you predict the sales growth, display the sales conversation rates, and gain a clear understanding of your prospect’s current journey in the sales pipeline as well as make your sales forecast more accurate and reliable.

However, using of the CRM’s sales pipeline can help your business to provide the accurate sales forecast, motivate the sales team to reach the optimistic goals, increase the sales team productivity, and create a smooth work flow by making your sales process more effective and efficient.

3. CRM Integration Leads to Smart Work

Did you ever integrate your CRM system with Google calendars, marketing software or with any other third party applications? No! Then, it’s time to implement the integrated CRM solutions in your business today as it can help your sales team to develop a focused approach towards the work, automate the several repetitive and mundane admin works, eradicate the need of entering the sales data across the multiple platforms.

Moreover, the sales people needs to adopt the mobile CRM solutions at their work place as they major work off-line and this can significantly increase the annual sales quota, provide a quick and instant access to the CRM sales data at anytime and anywhere in the world, effectively follow-up the new and old sales leads, save the time, increase the work productivity, reduce the admin work, access and update the sales information immediately, quickly provide answers’ to your client’s questions, manage the sales pipeline efficiently, and significantly close a higher number of leads.

Therefore, use CRM system efficiently in your business to master the art of sales pipeline management. An effective sales pipeline management can allow your business to remain organized, enable you to focus more of your time on the core sales operations – selling, configure the multiple sales stages in the selling process, and close a higher number of deals much faster.

Author Bio: Emma James is a freelance content writer at SutiCRM, who frequently blogs on Business, Marketing, Sales, ERP and SaaS trends.