Blue Apron is a nationwide delivery service that works by sending you a curated box of pre-portioned ingredients with recipes designed by chefs. For those that enjoy cooking, this can be a very appealing offer. In this article, we will figure out whether or not Blue Apron’s service lives up to the hype.

Is Blue Apron Even Worth It?

The Kit:

When you first receive your kit, you will be greeted with all kinds of different ingredients that you might need to cook three meals. Each meal is designed to feed a maximum of two people. The ingredients come with full recipes with step by step photos that you can use to guide you along the way. You can also choose plans that feed more, but the basic plan is going to give you meals that are meant to feed two. Along with this, you even get to choose what kind of meals you want to prepare whether it be meat, fish, or vegetarian.

Blue Apron actually posts its week’s menu on its website at least a week in advance. This means that you will be able to pick out a menu that is appealing to you prior to committing to the service in the first place. You should be able to find something that works well with your preferences and appetite.


The packaging comes in a cardboard box which is filled with ice in order to keep all of the fresh ingredients completely fresh throughout the delivery process. Initially, you might be worried that things might go bad if you are not there to receive the delivery right on time, but the way its packaged allows it to last much longer than you might expect. The meat is going to be packed vacuum sealed which means that you get even more freshness out of them.


When it comes to the recipes, everything comes fully explained in the box. You shouldn’t be lost at any point when it comes to cooking your meals. Every ingredient that is included in the recipe can be found in your package which is a very good thing. It can help even those that have trouble following simple instructions like myself.


1. Being Able To Preview The Menu.

When it comes to choosing this service, the main thing that sold me on it initially was the ability to preview the menu prior to committing to it. Why would I commit to a delivery service without knowing what I am getting? Blue Apron made a very good decision by allowing prospective customers to take a peek at the future menu to see what they would be getting. This allowed me to pick out meals that I knew I would enjoy.

2. Full Blown Recipes.

One of the most difficult things that I find when cooking is being able to pick out the right recipe to follow. Because Blue Apron (learn more: fully curates the recipes and they deliver all of the needed ingredients for each recipe, it allows me to spend more of my focus on actually cooking the meal rather than figuring out what to buy and what to make in the first place. Having everything hand-picked allows you to think more about the cooking aspect which delivers better results in the end.

3. Step By Step Photos.

This is something that you simply do not expect. They include step by step photos throughout the instructions which makes it so that you simply cannot get lost no matter how little experience you might have in the kitchen. This means that you will be able to follow the recipes exactly as you are supposed to even with no kitchen experience at all.

4. Skip Deliveries.

Being able to skip deliveries is something that I never thought they would allow but they did well to do so. Being able to skip deliveries of meals that you might not be interested in makes it much easier to stick with the service because not everyone has the same tastes and not everyone is going to want the same recipes each and every week.


1. No Specific Diet Plans.

The biggest con associated with Blue Apron is not being able to cater to specific diet plans either based on allergies or otherwise. While you can choose a vegetarian option, there should be much more of a choice when it comes to specifics of the meals that you eat.

2. Cost.

Unfortunately, the cost of the service is still quite high. With that being said, it saves a lot of time and it is very convenient. Therefore, for a lot of people, it might be fully worth the cost.

Overall, Blue Apron lives up to the hype it has received thus far. Not only does it deliver on its promise of having fresh and fully prepped meals delivered to your door, but it makes preparing tasty meals extremely easy and convenient. As long as you like what you see on their menu, it is certainly worth a try.

By admin