There are many ways to attract new patients to your dental practice. Digital dental marketing is the most productive way of doing this. Digital dental marketing includes the use of Google ads and PPC and this can be a great way of attracting new patients. Over time however, paid advertising can become expensive to maintain and you need to look for other ways to attract organic traffic to your dental practice. Google My Business is a free marketing tool. You need to upload as much information as you can with regard to your dental practice on your Google My Business profile. Google will then generate a map of your area and include you in the list of other dental practices, so that when patients are searching for a dentist online they can find out how far you are from them and your contact details, as well as other important information that you have shared on your page. You can optimise your Google My Business page so that you rank higher on the list of dental practices in the area and by updating the page regularly with the new content, photos and videos you can eventually become the top-listed dental practice within your geographical vicinity.
Another key dental marketing technique is creating and maintaining a modern and bespoke dental website. This website needs to be interesting, attractive and educational. You need to include content that prospective patients in your area are already looking for regarding their dental requirements. To do this you need keyword research. You must find the most commonly searched dental terms by the people in your area. The dental marketing team will be able to do this on your behalf and you will have a list of keywords for which you can create interesting content accordingly. Your digital dental marketing team can create posts and blogs on your behalf and this gives you more time to focus your efforts on your patients.
Know your competition
Competitor analysis will be able to tell you what the other dental practices in your area are offering and you can try and find a way that you can differentiate yourself from your competitors. This is important for dental practices as most of them already offer the same treatments and procedures. By marking yourself out from your competitors with USPs you will be able to attract more patients to you.
Social media marketing
Social media is another very productive method of attracting new patients at little or no cost to yourself. By creating interesting and engaging social media pages for the most popular platforms, you will be able to increase the size of your audience, communicate with prospective patients on an informal basis, build trust and credibility and over time you will encourage these patients to address their dental needs with you. Facebook and Instagram are two of the most popular social media platforms and you can also use YouTube where you can share videos of treatments and procedures or smile makeovers being carried out at your practice. Speak to your digital dental marketing team today and find out more about marketing techniques that can attract maximum patients to your practice.