Tag: Business promotion

  • Define Promotion, Its Objectives and Importance in Marketing

    Define Promotion, Its Objectives and Importance in Marketing

    The term ‘promotion’ is not exactly the same as ‘selling’. But sometimes, these two terms are used as synonyms. Selling is a narrow term which includes only transfer of title from seller to buyer. Promotion, on the other hand, is broader in its outlook and includes a variety of activities used ultimately for increasing sales…