The majority of adults in Australia are active on at least one social media platform. Social media is used for communication between small groups, communities and across the world. A good social media marketing strategy can help strengthen your relationship with your existing patients, whilst building new relationships with prospective patients. You need to speak to a specialist digital dental marketing team to find out about the advantages of social media for dentists and how social media marketing can benefit you.
Which social media platform?
There are different social media platforms available so first you need to decide which social media platform is most suited for you and your business. Facebook, Instagram and YouTube are the most popular social media platforms in the country. They attract massive audiences from which you can find a target audience for your dental practice. Each is suited to different types of content, so they give you a chance to display your dental practice to its maximum potential. You are able to use as many social media platforms to market your dental practice as you are able to maintain. Alternatively, you may wish to choose one platform and put all your time and effort into that particular platform and engage with your followers there. This will depend on whether or not you have a specific member of staff who can take care of your social media marketing on a daily basis. If not, you need to delegate your social media marketing to a specialist digital dental marketing team who can take care of this for you, whilst you focus on looking after your patients’ dental needs and running the dental practice.
Why social media for dentists?
Effective social media for dentists is time-consuming and it requires creativity as well as up-to-date knowledge on current trends in social media. Trends in social media are evolving on a continuous basis. A specialist digital dental marketing team will be aware of changing trends and make sure that your platform is updated accordingly.
You will be able to share pictures, videos and information on the treatments and procedures that are available at your dental practice. You will be able to share successful treatments being carried out at the dental practice, including the popular ‘before’ and ‘after’ pictures to help encourage your followers to consider addressing their dental needs. You will also be able to inform your followers of special promotions and other activities at the dental practice on a daily basis. Again, encouraging them to speak to you in person, find out more or book an appointment to take up your services.
Social media for dentists is an excellent way of addressing nervous patients, as well as those individuals who are considering addressing their dental needs, but require further encouragement to do so. You can converse on an informal basis with individual patients or as a group. By continuing to share your information, pictures and videos, you will create familiarisation and a sense of trust and credibility, encouraging patients to visit you in person very soon. Speak to your digital dental marketing team today to find out more about social media for dentists and how it can help boost the success of your dental practice.